Claire Kaufman - Founder

Our world today is built on the endless, accelerating, accumulation of trash. We consume and we throw away, and we don’t think twice about where it all goes after we leave the trash can at the curb.  But there is no away.

Our wasteful consumption is having detrimental effects on our planet and ourselves. When we allow our trash to build and marinate in a landfill, it destroys our air quality, contaminates our water supply, infects our food, decreases our living space, increases costs of natural resources, causes significant neurological and physical illness, and above all, means irreversible and irrevocable damage to our precious planet. We need to act now.  

There is no other company that offers a centralized portal for zero waste living, especially one that is accessible to the average American.  We provide the tools to help anyone think critically about their trash and take simple steps to address our own consumption. As Zerology spreads, the positive impact on health and environmental quality will only continue to grow.


Bedford has helped accomplish over 200 of its partners’ major conservation goals. They inspire everyone to care for the planet.
— John Smith, Nature Conservancy Magazine

What We've Achieved

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